Companies look for ways to force consumers to buy their products. The story of Febreeze details how in the beginning phases users achieved the desired result and forgot about the product. Developers eventually came up with the signature smell that signified clean and convinced consumers they needed this scent as confirmation at the end of each cleaning. Now they sell it as a product to eliminate odors that you can no longer smell or have “gone nose blind” to so that you continue to purchase the product whether you smell offensive odors or not. It’s genius marketing but consumers are throwing away money on continuously purchasing this product.

Over consumption will not receive the attention that it deserves because consumerism is big business. Selling stuff keeps the 1% in their six bedroom mansions and multiple expensive vehicles and they run the country.